Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Anglia Ruskin University, language: English, abstract: Friends Provident plc is the holding company of the Friends Provident Group and is a constituent of the FTSE 100 Index since its demutualization in 2001. This report is a potential marketing plan for Friends Provident Life and Pension Limited (FPLP). Marketing Theory is applied to a real case, as such it proofs a good example of how marketing planning is undertaken in practice.
