Check out the author's website at www.scientific-writing.comGiven that scientific material can be hard to comprehend, sustained attention and memory retention become major reader challenges. Scientific writers must not only present their science, but also work hard to generate and sustain the interest of readers. Attention-getters, sentence progression, expectation-setting, and memory offloaders are essential devices to keep readers and reviewers engaged. The writer needs to have a clear understanding of the role played by each part of a paper, from its eye-catching title to its eye-opening conclusion. This book walks through the main parts of a paper; that is, those parts which create the critical first impression.The unique approach in this book is its focus on the reader rather than the writer. Senior scientists who supervise staff and postgraduates can use the book to review drafts and to help with the writing as well as the science. Young researchers can find solid guidelines that reduce the confusion all new writers face. Published scientists can finally move from what feels right to what is right, identifying mistakes they thought were acceptable, and fully appreciating their responsibility: to guide the reader along carefully laid-out reading tracks.Contents:The Reading Toolkit:Require Less from MemorySustain Attention to Ensure Continuous ReadingReduce Reading TimeKeep the Reader MotivatedBridge the Knowledge GapSet the Reader's ExpectationsSet Progression Tracks for Fluid ReadingCreate Reading MomentumControl Reading Energy ConsumptionPaper Structure and Purpose:Title: The Face of Your PaperAbstract: The Heart of Your PaperHeadings/Subheadings: The Skeleton of Your PaperIntroduction: The Hands of Your PaperIntroduction Part II: Popular TrapsVisuals: The Voice of Your PaperConclusion: The Smile of Your PaperReadership: All scientists for whom the publish or perish saying applies, whether in academia or in companies engaged in research activities, and postgraduates writing dissertations or theses.
