Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards
Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards
The official word from Twitter on how to harness the power of the platform for any cause.
As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.
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Reveals why every organization needs a dedicated Twitter strategy and explains how to set one
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Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track)
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Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund
With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Learning from the West? brings insight into political life after the collapse of communism and the fall of the Iron Curtain in the late 1980s.
For Communist parties and their successors (CSPs), the challenge was perhaps the greatest - to redefine themselves within new, 'westernised' political systems. As these parties sought to adapt their programmatic appeals to their new environments, they searched for policies from abroad that could fit these new political structures.
The political parties of Western Europe provided a rich range of programmes from which policies could be drawn. This book analyses how, to what extent and under what conditions external influences came to bear on the programmatic development of CSPs. It argues that while some parties remain neo-communist in orientation, growling about the evils of capitalism on the far-left of their respective political systems, others have developed into social democratic actors, embracing programmatic ideals that often bear a strong resemblance to those of centre-left actors in Western Europe.
This book was previously published as a special issue of The Journal of Communist Studies and Transition Politics.
