This highly popular introduction to strategic management has now been revised to take account of the latest developments in the field.
- New edition of a highly popular introduction to strategic management.
- Provides a clear framework for understanding the issues in corporate strategy, supported by current case examples.
- Revised to take account of the latest development in the field.
- Now features twelve new cases.
- Includes new chapters on issues relating to the resource-based view of the firm, innovation, learning, and the 'new economy'.
- Includes a new concluding chapter looking at present and future issues in strategic management.
- Continues to combine the latest management concepts with and emphasis on current business applications and implementation.
The Strategic Management Blueprint presents a clear, logical and succinct approach to strategy which is useful for both practising managers and students. It provides a clear framework for understanding the key issues in corporate strategy, supported by current case examples.
The highly successful first edition has now been fully revised and extended to take account of the latest developments in the field of strategic management. The second edition features:
- Twelve new cases
- New chapters on issues relating to the resource-based view of the firm, innovation, learning, and the 'new economy'
- A new concluding chapter looking at present and future issues in strategic management.
The text continues to combine the latest management concepts with an emphasis on current business applications and implementation.
