Flexibility, specialization, and niche marketing helped the United States emerge as a global manufacturing leader between the Civil War and World War I. This book recasts the history of this vital episode in the development of American business, by considering the crucial impact of trades featuring specialty, not standardized, production.
"A tremendously important book, one that attempts to redirect the thrust of scholarship in the area of business and economic history."--John N. Ingham, University of Toronto
"
Endless Novelty's most provocative challenge to economic orthodoxy . . . is its thesis that price competition is not the best route for business to follow. Much of the book can be seen as a brief against the exhalation of price reductions over other business advantages. . . . Ultimately,
Endless Novelty is a valuable reminder that a humane workplace can and should exist."
---James Surowiecki, Lingua Franca
