Puck Fair, Ireland's oldest festival, was established by a royal patent in October 1613, granted to the Welsh planter, Jenkyn Conway, of Killorglin. It first became a famous, however, as a result of the parading and display of a male goat, which is awarded a crown and named as the King of the Town. 2013 will see the celebration of Puck Fair's 400 year anniversary, which will be promoted and celebrated as part of The Gathering. This book will be launched in August of this year, as part of these festivities.