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Experience marketing that inspires unwavering brand loyalty
"Customer experience management is no longer an option, a nice-to-have, or a remote step in the five year strategic plan. Now is the time to act, embrace technology and build connected experiences that put the customer at the center. Success is dependent on truly understanding the customer needs and matching the complexities of an ever-changing digital landscape with the goals of your organization. Read this book today, and prepare your business for a superlative tomorrow." --Scott Liewehr, President, Principal Analyst, Digital Clarity Group
"This eye-opener should be read by all brands. It gives a comprehensive look at why customer intelligence needs to be at the center of any digital marketing strategy and more importantly how to create a phenomenal customer experience that leads to greater profitability." --Michelle Accardi-Petersen, Chief Marketing Officer at Star2Star Communications and Author of Agile Marketing
"Companies are on a mission: they need to embrace digital marketing and Big Data to better engage and connect with their customers. The core precepts outlined in this book will help organizations along this journey. Engaging. Connecting. Words to survive and prosper by." --Jeff Cotrupe, Industry Director, Big Data & Analytics, Stratecast|Frost & Sullivan
Welcome to the new age of experience marketing. This new age demands that marketing align with customers by providing relevant content using the customer's preferred channels for communication. Marketing must be faster and more agile than in the past, ready to move rapidly to leverage new technology and stay connected and available to customers.
Written by Lars Birkholm Petersen, Ron Person, and Christopher Nash, leaders in the field of experience marketing, this vital resource offers marketers the tools and ideas they need to succeed in today's customer-driven marketplace. The authors reveal how to tap into the power of new ways of thinking and new processes so that any organization will be relevant to individual customers, accessible through multiple online and offline channels, and able to link digital goals and metrics to business objectives. Once a company has its customer-connected approach in place, it can build customers who are lifetime advocates. Connect and its companion website give you a wealth of illustrative examples, recommendations, initiatives, and step-by-step processes for taking your organization to new levels of marketing. Now, you will know how to attract new customers and keep them for life.
