China's changing course, and sustainable success requires a shift in strategy The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one on services and consumption by providing insight that help shape effective strategy. Drawing from over 50,000 interviews with entrepreneurs, venture capitalists, private equity investors, private Chinese companies, and multinationals, this book describes how Chinese firms are increasingly focused on innovation rather than copying what worked in America and how consumers are evolving with their hopes, dreams and aspirations. China's growth model of the last three decades is becoming increasingly ineffective, as relying on heavy investment and exports is becoming less and less feasible. Fifty percent of China's growth in 2013 stemmed from consumption, the government is establishing a Free Trade zone in Shanghai and ending the dominance of state-owned enterprises. This book provides a roadmap for companies and investors looking to navigate these changes and capture emerging trends, with deep insight and practical guidance on what innovation looks like in the new China.
- Survey the development of innovation taking place in China's economy, from an insider's perspective
- Consider the changes that must take place to shore up the broken growth model
- Examine the consumer trends emerging in the midst of rapid market evolution
- Understand how China's rise will impact its neighbors like Japan, Vietnam, Indonesia, and Cambodia
China's dramatic shift toward consumption presents a tremendous opportunity for foreign business, but traditional tactics are outdated at best, financially fatal at worst, as local competitors focus on innovation and move up the value chain and as consumers look for new brands and categories to spend money on. New strategies are needed to keep pace with the changing regulatory and consumer environments, and "business as usual" won't get very far. The End of Copycat China is the business guide to this emerging market, with expert guidance from the inside.
Praise for THE END OF COPYCAT CHINA
"A very interesting look at the exciting rise of innovation in China."
-Marc Andreesen, Cofounder, Andreesen Horowitz and Cofounder, Netscape Communications
"China is undergoing the most important transformation in its history and Rein provides the road map to understanding how the techies, the entrepreneurs, the venture capitalists, the dreamers, and the tinkerers are driving that change. Decisions are no longer driven by cost-constrained manufacturing but increasingly by cutting-edge innovation. How China is moving, in fits and starts, up the value chain to creativity is the important message of this book, one of the core business messages of the twenty-first century."
-Ambassador Frank Lavin, Chairman, Export Now, Former U.S. Undersecretary of Commerce for International Trade
"Once again, Shaun Rein provides fresh insight. At a time when people are preoccupied with challenges, Shaun sees future opportunities from a unique perspective."
-Tim Dattels, Managing Partner, TPG Capital Asia
"Rein gives an insightful guide to the forces driving the maturation of China's economy as it transitions from one based on emulation and adaptation to being propelled by innovation. As an expert on consumer behavior he also provides a useful analysis of how the country's spending classes are maturing alongside its industry, and the opportunities that this implies for businesses operating in China."
-John Quelch, Charles Edward Wilson Professor of Business Administration, Harvard Business School, and Former Dean of CEIBS and London Business School
