With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:? multiply the effectiveness of your advertising? understand the tug-of-war between intellect and emotion? plant a mental trigger in the mind of your customer? create totally new concepts from combinations of old ones? see the opportunities around you? avoid the danger of overchoice? escape the need to advertise 'Sale! Sale! Sale!'? find the genius that hides within you? receive the best others have to give? focus your advertising, your business, and your lifeAlong the way, the Wizard will:? share the power of encouragement? talk to you about your Ruby Red Slippers? make you understand how lucky you are? show you how to avoid the mistakes that others have already made? convince you of the need to rest
