The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Contents
- Making Consumers Switch from Counterfeit to Genuine Luxury
- Successful GAM Organisation
- The World's leading E-retailers and Environmental Sustainability
- Willingness to Pay in Food Retailing
- Retailing in Brazil
- Retailing in New Zealand
Target Groups
- Retail Researchers, Retail Executives, Retail Lectures, Retail Students
The Editors
Prof. Dr. Thomas Foscht, University of Graz, Austria
Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria
Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany
Prof. Dr. Bernhard Swoboda, University of Trier, Germany
