A study of the cultural phenomenon of American cinema in 1920s Berlin, which explores the significant impact of American motion pictures on all social classes, Hollywood's contributions to the Weimar Republic and the globalization of American culture.
Charlie Chaplin, Hollywood's most famous film star, went almost unnoticed when he visited Berlin in 1921. Three years later, Jackie Coogan was mobbed by Berlin fans. Within two years after that, audiences were protesting with howls and angry whistling against the American motion pictures that dominated Berlin's leading theaters. Yet before the decade was over they were lining up to hear Al Jolson sing in their first experience of sound film. These roller-coaster reactions are engagingly documented by Thomas Saunders as he explores an outstanding example of one of this century's most important cultural developments: global Americanization through the motion picture. The setting is Berlin, the cultural heart of Central Europe and home of the only film industry after World War I to rival Hollywood's. The invasion by American films, which began in 1921 with overlapping waves of sensationalist serials, slapstick shorts, society pictures, and historical epics, initiated a decade of cultural collision and accommodation. It fueled an impassioned debate about the properties of cinema and the spectre of wholesale Americanization, while facilitating unprecedented levels of cultural and economic exchange. American motion pictures not only entertained all social classes and film tastes in Weimar Germany but also served as a vehicle for American values and a source of sharp economic competition. In Hollywood in Berlin, Saunders examines the significance of Hollywood's presence in Germany through an analysis of the imported films and the commercial, social, and artistic discourses which they generated. He explores the phases of audience and critical appreciation of Hollywood - from avid curiosity andenthusiasm through growing disenchantment and saturation - as they relate to the ever-expanding front of the American film invasion. His fascinating discussion of Erich von Stroheim's Greed, which opened in Germany in 1926, shows how closely the violent reaction to the film
