To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you can turn your idea into a movement. This title provides the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr Martin Luther King Jr used to move people.
Trade paperback. Explains how leaders can harness the power of emotional communication to guide their team through change. Uses speeches, stories, ceremonies and symbols.
