Through the power of positive "self-imaging" combined with the authors' insights into the psychology of selling, this work aims to help the reader achieve extraordinary sales results by turning the "no" into a "yes" and eliminating customer resistance.
Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations ... become an irresistible "master closer" ... conquer self-defeating habits ... and use stress to your advantage.
