We live in a world where the entrepreneurial and enterprise mindset is becoming increasingly important for individuals to achieve success on a personal and organisational level. Gone are the days when the average person can aim to go to college or university, obtain qualifications and then be guaranteed a 'job for life'. Such a thing does not exist in our world today.Punch above your weight! addresses the important idea that in reality each one of us can be thought of as a business. In order to survive and be successful we each have a need to undertake personal marketing, sales activity in terms of our ideas and possible contributions, and to be productive in whatever form that takes.
