In 1986, the author decided to resist the steady march of fast food and all that it represents when he organized a protest against the building of a McDonald's near the Spanish Steps in Rome. This book is an expression of the organization's goal of engendering social reform through the transformation of our attitudes about food and eating.
Tine De Moor is Professor of 'Institutions for Collective Action in Historical Perspective' at Universiteit Utrecht, The Netherlands. She has published in various journals on a variety of topics in social and economic history, but most extensively on commons in northwestern Europe. She has won several prizes for her research, including the Prize for the Best Dissertation in the Category 'Medieval and Early Modern Period' of the International Economic History Association. She is also an elected member of the executive board of the International Association for the Study of the Commons (IASC) and the founder, former editor-in-chief, and member of the editorial board of the International Journal of the Commons.