Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.
The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to:
- Apply actionable tips and tricks from successful lean entrepreneurs with proven track records
- Leverage the Innovation Spectrum to disrupt markets and create altogether new markets
- Use minimum viable products to drive strategy and conduct efficient market testing
- Quickly develop cross-functional innovation teams to overcome typical startup roadblocks
The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.
"A sprawling overview of some of the biggest ideas in the start-up world."
-SETH GODIN
Author The Icarus Deception
praise for the lean entrepreneur
"The Lean Startup methodology has become a fundamentally critical approach to creating and building a startup. Brant and Patrick explain this in a very accessible way, with extended case studies from a variety of exciting, contemporary startups, with awesome bonus illustrations from everyone's favorite robotic dinosaur, Fake Grimlock. If you are a startup entrepreneur, this is a must-read book for your startup journey."
-Brad Feld, Managing Director, Foundry Group; co-founder, TechStars; and creator of the Startup Revolution series of books
"If you're an entrepreneur, making stupid mistakes is inevitable. The Lean methodology will help you cut down on them drastically. Do yourself a favor and pick up The Lean Entrepreneur. It will make your journey into the unknown much, much smoother."
-Julien Smith, New York Times bestselling co-author of Trust Agents
"This fascinating new book shows that at the intersection of disruption and lean company thinking, there is a new world of lean entrepreneurship-empowered individuals who bring the world kicking and screaming into the future. I can't wait."
-Paul Kedrosky, Editor, Infectious Greed
"The Lean Entrepreneur cruises at 50,000 feet with a view of the context we are operating in today's economy. At the same time, it dives deep into key ways the new startup tools, frameworks, and mechanisms can be leveraged to take advantage of a world filled with uncertainty and opportunity."
-Scott Case, CEO, Startup America Partnership
