China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage.

Year 2014-15 marks the most important inflection point in the history of the internet in China. Almost overnight, the world's largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops and more), with huge implications for how consumers behave and what companies need to do to successfully compete. As next-generation mobile devices and services take off, China's strength in this arena will transform it from a global "trend follower" to a "trend setter."

• Understand what the digital transformation in China is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole
• Explore the e-commerce consumption boom in the context of the Chinese market
• Understand the implications of the multi-screen age and mobile Internet for China's consumers
• See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture
• Learn about the mobile entertainment habits of China's millennial generation and the corresponding new advertisement approaches

The development of China's mobile economy is one of the most important trends that will reshape the future of business, technology and society both in China and the world. China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.

LOOK INSIDE THE DISRUPTIVE DIGITAL TRANSFORMATION IN CHINA

e-commerce ? omni-channel retailing ? online-to-offline (O2O) ? mobile entertainment internet + movies ? p2p ? fintech ? baidu ? alibaba ? tencent

"Every company - and every country - must succeed at digitalization to compete successfully in the 21st century. Winston Ma delivers a rare book that is both an outstanding survey of a fast-changing and vitally important economic landscape and a delightful 'field guide' that will enrich your understanding of what's really happening on the ground."
-Dominic Barton, Global Managing Partner, McKinsey and Company

"Winston has written a first of its kind - a timely, insightful and eminently readable analyses of the world's fastest growing mobile economy. A must-read for anyone interested in China, the mobile economy, or technology, more broadly. Eye-opening and thoroughly enjoyable."
-Reuben Jeffery III, President and CEO, Rockefeller & Co., Inc.

"China is determined to make innovation an engine for the next stage of the country's development, and no sector has been more creative or dynamic than the mobile economy, which in some areas has surpassed even the United States. Winston Ma's deep dive into this fiercely competitive, constantly evolving industry dissects the companies, personalities and forces that are transforming China and that will inevitably influence commerce far beyond its shores."
-John L. Thornton, Co-Chairman, Brookings Institution

"As the world moves to mobile technologies, and with China now the world's largest market of Internet users, all stakeholders have to think about China's economy, market, and society from a completely new perspective. This is an indispensable book for understanding the emerging shape and scale of opportunities in the Middle Kingdom and beyond."
-Rod Beckstrom, Co-Author of The Starfish and the Spider; Former President and CEO, ICANN

"Chinese society is experiencing a rapid transformation, becoming increasingly industrialized and digital- based. The Chinese Internet population has officially entered into the age of mobile Internet. This extraordinary book explains how the Internet has been the engine that catapults commercial activities from offline to online and towards ubiquity."
-Xiaodong Lee, President & CEO, China Internet Network Information Center (CNNIC)