Cross-cultural journalist Clare O'Dea goes in search of the truth behind the 10 clichés that clothe modern Switzerland. Her examination of the facts and real people of this unique nation reveals a complex and dynamic land, whose citizens are often poorly served by the assumptions we make about them, which include:

• The Swiss Are Neutral

• The Swiss Are Xenophobic

• The Swiss Are Rich

• The Swiss Are Swiss

• The Swiss Are Crooked Bankers

• The Swiss Are Boring

• The Swiss Are Sexist

• The Swiss Helped the Nazis

• The Swiss Have the Perfect Democracy

• The Swiss Are Brilliant