Why does paying for things often feel like it causes physical pain? Why does it cost you money to act as your own real estate agent? This book explores the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.
Why is a £100 shirt marked down to £60 worth more than the same shirt originally priced at £60?
How does using credit cards influence how much money we spend?
Does pre-paying for a holiday make it seem better value?
World-renowned economist and New York Times bestselling author Dan Ariely and financial writer and comedian Jeff Kreisler answer these questions and more, exposing our hidden motivations driving our (often misguided and expensive) decisions around money.
Fascinating, engaging, funny and essential, Small Change is a sound investment, providing the tools you need to improve your financial choices, spend smarter and save better.
