Examines issues surrounding the regulation and sale of alcohol with unbiased focus. This title looks at the foundation and basis for our regulatory policy and how that foundation has shifted with changes in the law, marketing, consumer influence, and the impact of alcohol on society.
Alcohol distribution and consumption has been inextricably linked with controversy throughout history. Modern battles regarding its use, misuse, and regulation continue to evolve according to changing societal mores and legal precedents, as well as the increasingly aggressive forms of advertising and marketing. Written by academic and legal experts in the field, this book draws upon the most informed, timely, and relevant information available to deliver an authoritative reference that provides a unique breadth, depth and unbiased focus to this issue. For all those interested in developing, studying, or influencing policy making in the area of alcohol control, this book is essential reading.
