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From Method to Mindset. This book argues that ethnographic thinkingthe thought processes and patterns ethnographers develop through their practiceoffers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings.
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