John Fanning is Chairman of McConnell's Advertising, Adjunct Professor of Marketing at Trinity College Dublin and a non-executive director of the Irish Times. For many years he was Managing Director of McConnell's Advertising, Ireland's largest marketing communications business, where he was responsible for the planning and marketing communications of some of Ireland's leading brands. He has written numerous articles and papers for Marketing, the Irish Marketing Review, the European Market Research Society Annual Conference and elsewhere.