In the current fiscal environment of reduced federal budgets, the ability for small businesses to grow and win more government work, both as a prime contractor and as a subcontractor, is becoming more and more difficult. Gone are the days when a small business could rely on winning small business set asides or being added to a large company team just because of their socioeconomic status without solid marketing and capture activities. My background is in the federal market space, specifically Intelligence and Department of Defense. Therefore, I will commonly refer to marketing as the business development process or a structured capture process that I feel is needed by any small businesses to win work in the federal market space.
