In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett - data wizard and successful entrepreneur - reveals the four laws of creativity that are proven to work.
Marketing guru Allen Gannett exposes the key to creative success across various fields as present in approaching the sweet spot on the curve between familiarity and innovation. Gannett draws on examples such as JK Rowling and Paul McCartney to demonstrate this.
