In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In 'The Art of Branded Entertainment' they reflect on the winning strategies and campaigns.
A collection of essays from prominent analysts of advertising, marketing, communications and the media taking stock of how advertising can reach people given the decline in conventional television watching.
