In Sam and the Bully readers take a unique look at bullying, by seeing it through one bully's eyes. The story is a gentle way to encourage young children to talk about bullying, whether they are the bully or the child being bullied. It makes the reader ask "Why is the bully doing what he/she is doing?" Also, "How should you act if you want to make friends?" The story gives young children a means of discussing their property rights and personal space.
The Author hopes that this story will encourage adults and children to talk about bullying issues. It is meant to entertain and be a tool to combat the bullying crisis by addressing it at the youngest levels.