When the final episode of Seinfeld aired on 14th May 1998, an amazing 76.3 million Americans tuned in, making it the most popular situation comedy is US television history. Stephen Lambe's timely and superbly-crafted new book examines Seinfeld episode by episode, tracing the development of every character, catchphrase and quirk. Dr Nicky Hayes is probably the most experienced and respected writer of psychology textbooks in the UK. She is the author of sixteen books, including Foundations of Psychology (1994), Teach Yourself Psychology (1994) and Successful Team Management (1996), as well as numerous articles and academic papers. She is a Fellow of the British Psychological Society, a qualified teacher and a Chartered Psychologist, and is currently Visiting Senior Fellow in the Department of Psychology, University of Surrey.