The talent war escalates every year, and as leaders in all industries scramble for advantages, they continue to overlook the most effective weapon in their arsenal: their office space. Dozens of books have shown you how to retool your recruiting strategies and cultural practices. But if everyone's doing it, then there's no real advantage. There has to be another way to turn the tide of this war.
The best and brightest businesses in the world (companies like Apple, Google, Nike, McDonald's, and Aetna) are already showing us the way. They're moving to office spaces with the Wow Factor-dynamic spaces that not only attract the most talented people, but also spark motivation, innovation, happiness, and loyalty for years to come. Their recruiting and productivity have benefitted as a result, but more importantly, so have their profits.
Here's the best part: you don't have to be a big company to enjoy this advantage, and you don't have to be a technology company either. We're still on the cutting edge of this movement. No matter what size or industry your business is in, if you're currently occupying a mediocre, outdated space, then you can be among the first wave in your market to benefit from the awesome power of working your employees to life. This book will guide you on your way.
