Introduction
[Simon Chadwick, Dave Arthur and John Beech]
1. Bringing the National Football League's Super Bowl to the Big Stage: The Marketing and Business Aspects of Super Bowl XLVII
[Ricard W. Jensen]
2. Rivalry in the German Bundesliga: Opportunities and Threats for Marketing Football
[Sebastian Uhrich, Johannes Berendt and Joerg Koenigstorfer]
3. 'If the quenelle is racist then "all priests are paedophiles" and pineapples will be banned'
[Gaye Bebek, Stephen Castle and Eva Kipnis]
4. The Sochi Winter Olympic Games and their Sports Tourism and Events Management Potential for the Russian Federation
[Robert Kaspar and Benedikt Wallner]
5. Super League Magic Weekend: Using Events to Engage Rugby League Fans New and Old
[Leah Donlan]
6. Paris Saint-Germain: A New Brand to Dream Even Bigger
[Boris Helleu, and Nicolas Scelles]
7. 'Celebritization': A Case Study of Lolo Jones
[Kwame J. A. Agyemang]
8. End of the Road: Why the Istanbul F1 Grand Prix Came to a Screeching Halt
[Cem Tinaz, Douglas Michele Turco and James Santomier]
9. How Did a Small Town Ice Hockey Club Become a European Trophy Winner? The Case of Jyväskylä Ice Hockey Club (JYP), Finland
[Aila Ahonen]
10. The Olympique Lyonnais Strategic Repositioning: Towards a New Business Model
[Aurélien François and Emmanuel Bayle]
11. Social Media and Media Management
[Raymond Boyle]
12. The Death of Colonel Reb
[Charles M. Carson and Darin W. White]
13. Any Publicity is Good Publicity? Nike's Controversial Campaigns and Management of Celebrities
[Stephen Castle and Gaye Bebek]
14. CONCACAF Strategic Repositioning: Rebuilding Trust in the 'Beautiful Game'
[Aaron Burks, Michael M. Goldman and Nola Agha]
15. The Canadian Sport Delivery System: Challenges Facing Recreational Sport
[Jonathon Edwards, Charlene Shannon-McCallum and Terri Byers]
16. Selling the Rights to Broadcast Football Games in Europe: The Controversy Still Continues
[Jon Guest]
17. Leveraging the Benefits of Sport Sponsorship: A Global Brand's Local Engagement through Sport Sponsorship
[Adam Jones and John Nauright]
18. Impacts of an International Motorsport Event on a Small Caribbean Island
[Cristina Jönsson]
19. MK DONS FC and AFC Wimbledon: Moving the Goalposts and Rising from the Ashes
[David Cook and Christos Anagnostopoulos]
20. How to Spend 20 Years Filling Up a Stadium and Then See it Empty in 4
[Alexey Kirichek]
21. When Sponsorship Turns Sour in Elite Sport
[Maria Hopwood and Hamish McLean]
22. Designing Policies and Strategies to Safeguard, Conserve and Reclaim/Reuse Water Resources at Sport Facilities
[Cheryl Mallen, Chris Chard, Adel Mansurov and Courtney Keogh]
23. The Football World Cup 2014
[Gerd Nufer]
24. 'A Tale of Two 9's': The Business of Golf
[Richard Oddy]
25. Pyeongchang 2018 Marketing: The New Horizon for the Winter Olympics
[Jiyoon Oh, Yonsei University, and Alain Ferrand]
26. The National Football League (NFL) in London
[Adrian Pritchard]
27. "We don't do walking away"
[Balwant Samra, Stephen Castle, and Gaye Bebek]
28. Red Bull Energy Drinks and Football
[Sten Söderman]
29. The Development of a Professional Football League in Singapore: Failure or Success?
[Donna Wong]