As consumers, we overwhelm thousands of information daily. This continuous flow that imposes on us is excessive for us. For this, with the passage of time, we lose our attention and stop listening to these advertisements and information, and we only pay our attention to the things that are of interest to us or help us to survive and succeed. This book is an equation that helps you access the consumer regardless of the excess information he suffers from. You will learn how to be distinguished by the competition, how to formulate a meaningful relationship with your customers, and how to put your product in an irresistible position.