A sports agent. In its simplest form, a sports agent is an individual or company who represents a sportsperson. They try to get them a better contract, a better endorsement, a better sponsorship, a better deal. Nothing wrong with that, is there? Or is there? The problem, inevitably, is money. So much money now sloshing around in...
A fully revised and updated guide to being a sports agent, which has a massively growing market with the professionalisation of sport across the board. With tips and analysis of all aspects of the job, including legal contracts, marketing, merchandising and sponsorship deals. 'An invaluable read' "The Evening Standard"