Are you an established business owner who's hit a growth ceiling, feeling trapped in a cycle of working harder but getting nowhere? Discover the proven playbook to break through your plateau and unlock significant increases in both revenue and profitability.
You've built a successful business, reaching multi-six or even seven figures in annual revenue, with a small team. You're a lifelong learner and an avid reader. Yet, despite your success, you're feeling stuck. You pour more time into your business but what got you here, isn't getting you there. It's a painful rut: working harder for less profit.
You'll learn how to:
- Cast a vision for your company that includes three economic priorities
- Clarify your marketing message
- Install a sales framework that makes your customers the hero
- Optimize your product offering
- Run a management and productivity playbook that aligns your entire team.
- Use 5 checking accounts to manage your cash flow
This book gives you a practical, step-by-step revenue operations framework you can apply to your own organization. Whether you're a ceo trying to understand why growth has stalled, a marketing leader tired of generating leads that go nowhere, a sales director frustrated by inconsistent close rates, or an operations manager looking to increase repeat purchases, this book gives you a clear path forward.
You'll learn how revenue operations works as a framework for connecting your go-to-market teams into a single, measurable engine for growth. You'll see where revenue really comes from, why deals move or stall, and how to turn one-time buyers into loyal repeat customers.
