ROBERT C. ROWLAND, professor of communication studies at the University of Kansas, is the author or coauthor of four books, one of which, "Shared Land/Conflicting Identity: Trajectories of Israeli and""Palestinian Symbol Use, "won the Karlyn Kohrs Campbell Prize in Rhetorical Criticism. JOHN M. JONES, associate professor of communication at Pepperdine University, has focused his research and publication on the rhetoric of Ronald Reagan. He holds a PhD from the University of Kansas.